Graphic Design
overview
Empretus IT services for the Graphic Design
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
Graphic Design is about Molding the User Experience Visually
Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to at least 17,000-year-old cave paintings. It’s a term that originated in the 1920s’ print industry. It continues to cover a range of activities including logo creation. Graphic design in this sense concerns aesthetic appeal and marketing. Graphic designers attract viewers using images, color and typography. However, graphic designers working in user experience (UX) design must justify stylistic choices regarding, say, image locations and font with a human-centered approach. That means you need to focus on—and seek to empathize the most with—your specific users while you create good-looking designs that maximize usability. Aesthetics must serve a purpose—in UX design we don’t create art for art’s sake. So, graphic designers must branch into visual design. When designing for UX, you should:
- Consider the information architecture of your interactive designs, to ensure accessibility for users.
- Leverage graphic design skills to create work that considers the entire user experience, including users’ visual processing abilities.
For instance, if an otherwise pleasing mobile app can’t offer users what they need in several thumb-clicks, its designer/s will have failed to marry graphic design to user experience. The scope of graphic design in UX covers the creation of beautiful designs that users find highly pleasurable, meaningful and usable.
Overall, your mission—as far as graphic design goes in UX and UI design—is to display information harmoniously. You should ensure that beauty and usability go hand in hand, and therefore your design can discreetly carry your organization’s ideals to your users. When you establish a trustworthy visual presence, you hint to users that you know what they want to do – not just because you’ve arranged aesthetically pleasing elements that are where your users expect to find them, or help them intuit their way around, but because the values which your designs display mirror theirs, too. Your visual content will quickly decide your design’s fate, so be sure not to overlook the slightest trigger that may put users off.
Types of Graphic Designs
Visual Identity Graphic Design
Visual identity graphic design
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Marketing & advertising Graphic Design
Marketing & advertising Graphic Design
Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. T Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. Companies depend on successful marketing efforts to tap into their target audience’s decision-making process.
User interface Graphic Design
User interface Graphic Design
A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.
A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.
Publication Graphic Design
Publication Graphic Design
Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing.
Packaging Graphic Design
Packaging Graphic Design
Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing’s. Most products require some form of packaging to protect and prepare them for storage, distribution, and sale.
Motion Graphic Design
Motion Graphic Design
Motion graphics designers begin by developing storyboards and then bring their concepts to life with animation, video and traditional art.
Depending on the industry, a strong working knowledge of marketing, coding and 3D modeling can be definite assets.
Pricing Of Empretus Graphic Design
careBasic
Designed for businesses with basic IT requirements- All careBasic services include:
- 24/7 system monitoring
- Security management
- Patch management
- Remote support
carePlus
Designed for businesses looking to eliminate costly break/fix IT services- All carePlus services include:
- Preventive maintenance
- Asset management
- Secure cloud backup
- Server/Network support
carePro
A fully comprehensive plan for any business size or needs.- All carePro services include:
- Reporting
- Vendor management
- Virtual CIO (vCIO)
- Workstation support
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