Empretus IT services for Logo Design

Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply.

However, a logo can and should be more than a symbol of identification.
If designed well, it also tells a company’s story, by conveying your brand message
in a way that helps to establish an emotional connection 
with your target audience.

What Makes a Logo Stand Out?

Obviously, this depends on the company, audience, intended message and logo design – logo effectiveness can be pretty subjective and variable across industry or business.
However, there are four broad goals you should aim for when creating a logo:

1. It should be audience-appropriate.

The best logos aren’t the flashiest, but rather those that resonate with their target audience. Logos represent not only your company, but also the people to
whom you speak. 
For example – you wouldn’t use bright and peppy colors
(read: bright yellow) 
for a funeral home, in the same way as you wouldn’t use
depressing grays 
for a children’s party planner.

2. It should be easy to read.

This is particularly true for wordmark logos (logos that consist of text only)
but applies to every design style. If your target audience is forced to decipher
what your logo means, they’ll be gone faster than you can say “conversions.”
Make sure your logo can be easily understood from just a glance.

3. It should be distinct.

Drawing inspiration from industry trends is always a good starting point, but remember that the goal of a logo is to differentiate your brand from the competition.
Distinct = memorable, and that’s what will remind customers why your brand is the one in the industry that they should be loyal to.

4. It should be scalable.

We mentioned this above, but it’s important enough to emphasize again.
Your logo will be placed prominently across several media channels,
and in varied sizes; because of this, the best logos are versatile logos
ones that can easily be scaled to fit any branding need you may encounter.

Types Of Logo Designs

Wordmark/Logotype Logo Design

Wordmark/Logotype Logo Design

These are uniquely styled text logos that spell out the company or brand name. Often, custom fonts are created specifically for brands to use across all their marketing and branding collateral. Some examples include Facebook, Disney and Sony.

Lettermark / Monogram Logo Design

Lettermark / Monogram Logo Design

Letter marks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter. Many companies choose to use this type of logo, like:- E.A,CNN,IBM etc,

Combination Mark Logo Design

Combination Mark Logo Design

These logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications.

You might recognize some combo marks like Hawaiian Airlines, Adidas.

Pricing Of Logo Design


Designed for businesses with basic IT requirements
$319 /year
Pricing includes coverage for users
  • All careBasic services include:
  • 24/7 system monitoring
  • Security management
  • Patch management
  • Remote support


Designed for businesses looking to eliminate costly break/fix IT services
$519 /year
Pricing includes coverage for users
  • All carePlus services include:
  • Preventive maintenance
  • Asset management
  • Secure cloud backup
  • Server/Network support


A fully comprehensive plan for any business size or needs.
$819 /year
Pricing includes coverage for users
  • All carePro services include:
  • Reporting
  • Vendor management
  • Virtual CIO (vCIO)
  • Workstation support

Stop wasting time and money on technology. Let’s get started

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